IP&TV News’ Senior Contributor George Silva talks to George Mikeladze, Founder & CEO, Qarva…
IP&TV News: What are the main factors you think will help determine the success or failure of 4K?
George Mikeladze: Live 4K TV delivery by OTT is still challenging. There are neither 4K live channels, not broadcast, nor OTT yet. We will see some broadcast 4K channels later this year. The matter is that open Internet connection bitrate goes down as distance increases from streaming server to client – this is natural limitation, but causes plenty of instability.
On the other hand, High Quality of User Experience is crucial factor in adopting 4K. QoE is as important as content itself. QoE is not only pixel number or color number, but also experience of the whole process of user interaction with TV or Video service: how fast video will start, or the TV channel will change, how stable it will go without buffering and quality dropdown, accuracy of Pause/Play, if there is Rewind from Live TV function and how fast and precise it is.
Qarva started working on Live 4K delivery by OTT 3 years ago. And now we have a great chance to present our product – Qarva MultiPipe OTT Streaming Server. This enables the long-range delivery of high bitrate 4K streams over the open Internet.
Qarva was recently deemed one of the 101 companies that matter most in online video. What do you think your greatest strength is?
Qarva’s main strength is its focus – High Quality of User Experience. All the technologies and products developed by Qarva during past 10 years are aimed to improve visual quality, usability, user friendliness, smoothness, accuracy and reaction time on user commands.
End users don’t care what is happening inside the IPTV or OTT system and what technologies and protocols are used. All they care is the quality of their experience. Our experience with our customers – TV service providers – shows that this superior user experience pays off in great interest on the subscriber side, in terms of a bigger number of subscribers and less churn.
We know you’ll be at TV Connect 2015. What do you think the main hot topics will be at this year’s show?
Of course the main topics will be 4K, live TV over the Internet, multiscreen and mobile TV. These are the main topics happening in today’s TV industry in general.
This is very important year, as we will see first pay-TV channels in 4K. We will see satellite 4K channels as well as OTT-delivered live 4K channels. We see that now OTT is ahead of traditional broadcasting in 4K delivery. And of course there will be extensive use of UltraHD 4K for VoD. There is increasing number of UltraHD TV sets at homes so this 4K transition is inevitable.
Why is TV Connect such an important date in Qarva’s diary – and why should people visit you there?
TV Connect London is the main annual show dedicated to IPTV and OTT industries. For us it’s always a special event. At this year’s show, we are announcing two new products, UltraHD 4K and Qarva Pix, and the new record-breaking performance for aQua Video Server. Everyone is invited to come and have a hands-on experience at stand #18.
This week’s TV Connect (28 – 30 April 2015 ExCel, London) sees a wealth of first rate keynotes, panels and demonstrations exploring the future of 4K, such as the keynote session, “Driving Demand for 4K in the Home” by Dune HD’s Richard Reis. Click here to download the full brochure.