Telstra owned vid analytics specialist Ooyala says ot is making it fast and simple for its customers to syndicate video to the popular Amazon Fire TV line of devices.
By utilizing Amazon’s HTML5-based Web App Starter Kit for Fire TV to create a Fire TV app, Ooyala customers can quickly create a syndication feed for the app which groups any number of live or VOD assets into desired categories, such as movies, sports or documentaries, for the viewer. PGA Tour is among the first to syndicate to Fire TV via Ooyala’s video platform.
“PGA Tour fans are staying connected with our content everywhere, across every kind of device,” explains Scott Gutterman, vice president of digital operations for PGA Tour. “As we see more of our viewers looking for video online, making that content easily available is increasingly important. This combination of tools from Amazon and Ooyala results in a very simple and elegant solution for both PGA Tour and for our viewers – we were able to quickly deploy a rich TV experience that is rewarding for our audience and easy on our developers.”