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New V-Nova tech makes 4K “commercially viable”

TV Connect Awards

TV Connect Awards

Video compression specialist V-Nova has released a scalable end-to-end solution for mass-market adoption of live UHD, as well as other distribution products for UHD, HD, and SD video. 

All the new products are based on Perseus technology, developed and tested over the past five years within an Open Innovation consortium of over 20 global industry leaders including Broadcom, European Broadcasting Union (EBU), Hitachi Data Systems (HDS), Intel, and Sky Italia.

“With Perseus we are able to shift the entire bitrate-quality curve toward the mass population, offering UHD quality at HD bitrates, HD at SD bitrates, and SD video at audio bitrates,” explains Guido Meardi, CEO & Founder, V-Nova. ”This allows our partners to differentiate their products, increase market penetration, and provide new services.  In particular, Perseus makes 4K commercially viable at scale, enables HD over 3G/4G mobile networks and makes video available to millions who do not yet have it. This guarantees rapid, seamless deployment and an extremely high return on investment.”

In related news, Perseus has been nominated for a TV Connect Award (Best Component or Enabler) – click here to see the full list of nominees.

This year’s TV Connect (28 – 30 April 2015 ExCel, London) sees a wealth of first rate keynotes, panels and demonstrations exploring the future of 4K, such as the keynote session, “Driving Demand for 4K in the Home” by Dune HD’s Richard Reis. Click here to download the full brochure.

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