‘Netflix button’ heading for remotes across Europe

'Netflix button' heading for remotes across Europe

‘Netflix button’ heading for remotes across Europe

Beginning this month, smart TVs, Blu-ray players and set top-boxes from several major brands sold across Europe will come with a remote control that has a dedicated button to tune into Netflix. 

This is the first time that consumer electronics makers are shipping devices with a Netflix button across Europe. A button that gives direct access to Netflix has been common on remote controls for smart TVs and Blu-ray players in the United States for years.

“The new Netflix button on remotes in Europe makes watching Netflix as easy as changing the channel on traditional TV, allowing viewers to enjoy our great programming much quicker,” says Bill Holmes, head of business development for Netflix.

Consumers in Europe will find the new Netflix button on remote controls that come with devices from Panasonic, Philips, Sony, Toshiba and Vestel. The remote controls will be included with 2015 as well as some 2014 model year products.

This year’s TV Connect (28th – 30th April 2015 ExCel, London) sees Xavier Amatrain, Research and Engineering Director, Netflix, delivering a special keynote, while BT’s Jerome Tassel will be asking ‘Who Can Push Netflix into Check?’ Click here to download the brochure.


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