Leading connected entertainment event TV Connect has announced the results of its Connected100 Survey, which reveals that 4K, TV Everywhere and OTT are considered the main drivers for innovation in the industry.
The survey reveals that 4K (77.5 per cent of respondents), TV Everywhere (70 per cent) and OTT (87.5 per cent) will remain key drivers of innovation, while linear broadcast (only 7.5 per cent) will slowly lose to personalised TV services accessed via the cloud or on connected devices.
The Connected100 research is a global survey enabling key players in the TV and media market to share their views on the future of the connected entertainment industry. The research, led by the Connected100 research group, comprises some of the most experienced and forward-thinking minds in the telecom, broadcast and over-the-top industries.
According to Dave Alpert, Vice-President of Operations and CTO at HBO Europe, shorter timeframes represent the main challenge that the content industry must overcome in 2015.
“The old tradition of release windows has changed, and it’s due to digital distribution,” explains Alpert. “This year, we will see broadcasters premiering shows simultaneously at the same time around the world. To achieve this, broadcasters need to process multiple materials at a fraction of the time, file transfers need to happen instantaneously and tight workflows must be put in place to simultaneously deliver that all important episode of a new show to the world.”