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Just 1/10 Britons ‘could live without broadband’

Just 1/10 Britons 'could live without broadband'

Just 1/10 Britons ‘could live without broadband’

Only one in ten UK broadband users say they could live without access to the internet, according to 2,000 respondents surveyed by broadband, TV and mobile comparison site Cable.co.uk.

Just 10% of respondents said they could live without broadband indefinitely, as opposed to 21% who said they could last a day or less without access. One in 20 said they could only last 30 minutes.

“Broadband is more than just a technology now. It’s the medium by which we run our informational, financial, and social lives,” explains Cable.co.uk editor-in-chief Dan Howdle. “Even those who dismissed broadband as inessential a decade ago now are now researching holidays, shopping, maintaining personal relationships and more online.”

Meanwhile, chartered psychologist Alan Redman previously told Cable.co.uk why rising numbers of ‘internet addiction’ stories are hitting the headlines:

“Personally I think it’s possible to get addicted to the internet in the same way it’s possible to get addicted to anything. It’s all related to the pleasure centres of our brain – something you find rewarding releases a Dopamine hit and we get pleasure. The internet is rewarding. Social media especially centres on these little hits.”

The government aims to bring superfast broadband (24Mbps and above) to 95% of the UK by the end of 2017.

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