In suitable news with which to kick off tomorrow’s TV Connect (28 – 30 April 2015 ExCel, London), it seems paying IPTV subscriber numbers in Western Europe are primed to overtake pay satellite TV ones in 2015.
The forecast comes from a new report from Digital TV Research. Medium term, IPTV subscriptions will climb by 8.6 million (up by 37%) between 2014 and 2020 compared with 1.2 million additions for pay satellite TV (up by 5%) and 0.3 million for pay DTT (up by 6%). Digital cable subs will increase by nearly 10 million (up by 30%) over the same period.
Overall, IPTV revenues will climb by 26.7% between 2014 and 2020 to $5.51 billion (with subscriber numbers up by 37.1%).
Pay-TV penetration is expected to grow from 56.7% at end-2014 to 60.4% in 2020. The Digital TV Western Europe Forecasts report (which covers 18 countries) states that the number of pay-TV subscribers will climb by 2.57 million in 2015 to 99.00 million (up from 92.86 million in 2010) as Western Europe begins to shrug off the recession.
“Despite the number of pay TV homes increasing, pay-TV revenues will remain flat at around $32 billion. ARPU is falling in most countries and on most platforms,” comments Simon Murray, Principal Analyst at Digital TV Research. “The pay-TV arena is becoming more competitive as newer platforms (especially IPTV ones – but also including OTT/SVOD) launch. Greater competition means cheaper channel packages. Bundling increases overall ARPU for operators, but leads to lower TV ARPU.”
Google’s Thomas Riedl is delivering the closing keynote, ‘Launching Android TV’ (Day 3, 14:45) at this week’s TV Connect (28 – 30 April 2015 ExCel, London), and will be also be appearing on a super panel discussion, ‘Understanding the Next Stages of Multiplatform Engagement’ (Day 1, 11:25). Click here to download the full, free brochure.