Strong promotion of 4K display resolutions from TV makers, display manufacturers and distribution channels has successfully increased consumer awareness and boosted 4K LCD TV penetration in 2014, according to a new report from IHS.
While 4K is best known as a feature in high-end LCD TVs, starting this year 4K displays will emerge in all major display applications, including desktop monitors, notebook PCs, OLED TVs, digital signage, smartphones and tablet PCs.
The latest Quarterly Worldwide FPD Shipment and Forecast Report from IHS reveals that the 4K display market reached $9.2 billion last year. 4K LCD TV contributed $8.8 billion to overall revenue; however, in 2015, 4K displays are coming to all major applications and will boost 4K revenue 94 percent year over year, reaching $18 billion in 2015. With the evolution of new display process technologies, to enhance the 4K display yield rate and lower costs, IHS forecasts that the 4K display market will be reach $52 billion in 2020.
“Since its market introduction in 2013, TV brands have recognized that 4K is a great way to enhance value, so they have strongly promoted 4K models,” comments David Hsieh, senior director of display research for IHS. “4K content and broadcasting availability is also on the rise, which is helping more TV buyers recognize the value of this feature. Meanwhile, LCD TV panel makers have continuously improved 4K panel yield, which has reduced costs and facilitated even more consumer adoption.”
Next week’s TV Connect (28 – 30 April 2015 ExCel, London) sees a wealth of first rate keynotes, panels and demonstrations exploring the future of 4K, such as the keynote session, “Driving Demand for 4K in the Home” by Dune HD’s Richard Reis. Click here to download the full brochure.