BT’s new advertising campaign featuring Scottish actor Ewan McGregor will hit TV screens on Friday 17th April.
The new campaign will see the renowned actor star alongside BT Sport Ambassadors and footballers Robin Van Persie and Alex Oxlade-Chamberlain. There will be two new adverts airing on Friday 17 April during the ‘Gogglebox’ break. The ads will be the first to air as part of a longer term “Behind the Scenes” campaign that will provide viewers with a humorous behind the scenes look into the making of an advert.
“BT is very excited to be launching its new marketing campaign,” says David James, BT Consumer Marketing Director. “It follows our previous hugely popular campaigns, including Adam and Jane’s love story as well as the flatmates. The public got to know these characters and took them into their hearts. We are confident that they will do the same with our new host of intriguing characters.”
Alex Green, Director TV, BT, is among those from the trailblazing telco-turned-broadcaster appearing at this year’s TV Connect (28th – 30th April 2015 ExCel, London). Download the full free brochure right here.