Seeking to consolidate its growing significance in European sports entertainment, Discovery Communications has acquired a controlling interest in Eurosport France.
Discovery increased its interest in Eurosport France to 51% from 20% as part of a larger strategic partnership with TF1 Group that began in December 2012. Last year, Discovery took a controlling interest in Eurosport International to build scale across Europe and Asia, adding sports content to its global media assets spanning more than 220 countries and territories.
“I am more excited than ever about Eurosport. Bringing the French business and its talented employees back into the larger organization illustrates Discovery’s commitment to building on the success of this great brand,” comments David Zaslav, President and CEO of Discovery Communications. “Since acquiring a controlling interest last May, Discovery has made a series of strategic investments to enhance Eurosport’s offerings with affiliates, advertisers and audiences. We are ambitiously strengthening Eurosport by bringing exciting sporting events to local fans across Europe and Asia. I would like to thank TF1 for its great stewardship and continued partnership.”