Internet video start failures are diminishing but other factors remain relatively unchanged, according to a new report from Conviva.
Conviva’s third annual Viewer Experience Report found that even as audiences swell and potential subscription revenue balloons, the challenges to building a sustainable OTT service are piling up.
In all, video start failures have decreased by almost half to an all-time low of 2.6 percent while buffering and low resolution experiences remained relatively unchanged from 2013. Such interupptions remain costly too: 14 minutes of viewer engagement is lost on average for each 1% of interruptions experienced.
Multi-screen viewing is at an all-time high, however, and picture fidelity, however, continues to rise: worldwide picture fidelity grew 30% in 2014, as picture fidelity increases, so does time spent consuming content.
“Viewers used to be content with an OTT service if the video began playing at all – this is no longer the case,” explains Hui Zhang, CEO, Conviva. “Consumers now demand a multi-dimensional experience that provides superior picture fidelity, zero resolution volatility, and TV-like viewing quality, and will abandon the streams that do not deliver. OTT providers need to utilize an iterative publishing process to ensure the optimized experience consumers demand.”
Massimo Bertolotti, Head of Engineering and Innovation, SKY Italia, will be delivering a keynote, ‘Achieving the Next Step in Transmission Quality,’ at next week’s TV Connect (28 – 30 April 2015 ExCel, London). Click here for booking and more info.