Analysis & Opinion

Analysts: Google makes TV Connect 2015 most important ever

TV Connect, London

TV Connect, London

Posted by Lucy Ashton

With TV Connect (28 – 30 April 2015 ExCel, London) just days away, analysts have been reflecting on the evolution of what is indisputably the world’s leading connected entertainment event.

The prevailing sense is that, with the relocation of the event to London’s ExCel, and the news that Google has chosen the occasion to explore its launch of Android TV, in 2015 TV Connect has experienced another significant growth spurt, and one reflected in the development of connected entertainment itself (once dubbed just ‘IPTV’) from a niche technology to the most dynamic force in modern visual entertainment.

“I think TV Connect has always been a relatively broad church,” explains Ed Barton, Practice Leader TV, Ovum. “And I think the attendee list reflects the shifting nature of the visual entertainment industry itself.  As the entertainment side has evolved, so has the type of people attending. Google is an incredibly important part of the show this year: a few years ago this would have been inconceivable. But now the technology giants of Silicon Valley, the digital media behemoths, are all key parts the event.”

Nick Thomas, Practice Leader, Digital Media, Ovum, shares the view that the changing nature of TV Connect reflects wider significant developments in the ecosystem.

“Obviously its historical significance as an event if you like was in its connecting the world of TV and internet,” Thomas told IP&TV News yesterday. “And that was very forward looking at the time, and becomes more relevant every year. The TV industry can’t afford to see itself as separate from everything else delivered over the networks. For consumers those boundaries are blurring between different kinds of content. The TV industry has to learn from other sectors – from the music industry, from publishing, from social media, and integrate and incorporate lessons from adjacent sectors into their TV products.”

Keynotes have also been acknowledging its growing significance. Ed Lee, SVP Content Acquisition, Roku comments: “There’s a lot of conferences, but TV Connect consistently attracts the top leaders in our industry. We’re honoured to be there.”

Meanwhile aforementioned Google keynote Thomas Riedl calls TV Connect “a unique opportunity to tell the story of how Android TV benefits the entire value chain.”

TV Connect 2015 kicks off next week. IP&TV News will see you there!

As well as his TV Connect (28 – 30 April 2015 ExCel, London) closing keynote, ‘Launching Android TV’ (Day 3, 14:45), Thomas Riedl will be also be appearing on a super panel discussion, ‘Understanding the Next Stages of Multiplatform Engagement’ (Day 1, 11:25). Click here to download the full, free brochure.

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