Verizon targets youth with over 200 hours more OTT



Later this year Verizon is to add more than 200 hours of original US OTT content, produced by DreamWorks-owned AwesomenessTV.

The AwesomenessTV channel will target teens and young millennials, while another, new, more family-oriented service, DreamWorksTV, will feature both live action and animated short-form content.

“It’s increasingly clear that ‘mobile first’ is the way millennials are consuming all types of content, especially HD video and music,” says Terry Denson, vice president, content acquisition and strategy at Verizon. ”At Verizon, we’re committed to working with only the best and most innovative content providers, like AwesomenessTV, and driving opportunities as new content models emerge and customers experience the most in-demand and popular video in entirely new ways.”

Verizon’s Jim Theberge will be appearing at TV Connect (28 – 30 April 2015 ExCel, London). Click here to download the full, free brochure.

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