Telekom Austria turns to TVbeat for audience analytics

Telekom Austria turns to TVbeat for audience analytics

Telekom Austria turns to TVbeat for audience analytics

Audience analytics experts TVbeat will launch services with two leading operators, Telekom Austria Group subsidiaries VIPnet in Croatia and Mobiltel in Bulgaria.

The partnership means that both platforms will be able to measure their content performance and understand trends with granular data on viewing behaviour provided by TVbeat, live and on-demand.

Vipnet’s Adrian Ježina, CTO comments: “Vipnet is innovation leader in the telecom market in Croatia and was one of the first European mobile operators that become convergent, thus completing its transformation process into a company that offers comprehensive communication solutions and multi-screen experience. We are offering multiple TV technologies like cable, IPTV, satellite and OTT and believe that our partnership with TVbeat will be beneficial for us to understand insights on what people are watching and when, to subsequently tailor our business offerings to these habits and needs.”



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