Telefónica and Microsoft have announced a joint initiative for the provision of TV OTT on devices with Windows Phone OS that makes use of unique Cortana voice technology.
Telefónica’s Movistar TV Go service for Windows Phone 8.1 will enable Telefónica users to enjoy their favourite TV content, both linear and on-demand – just by speaking into the phone. The announcement has been released during Mobile World Congress (MWC) 2015, visitors can see a demonstration of this new service at the Telefónica booth.
Telefónica aims to launch the final commercial version of the Movistar TV Go app on Windows Phone 8.1 shortly after the MWC. Meanwhile, it will be tested in a Spanish language “beta” version to ensure perfect consumer interaction.
“We are very pleased to have achieved this milestone with Telefónica. Rather than just performing voice-activated commands, Cortana continually learns about each user and becomes increasingly personalized, with the ultimate goal of proactively performing the right tasks at the right time. Telefónica’s support is helping us to speed up this process,” comments Steven Guggenheimer, Corporate VP & Chief Evangelist, Microsoft Developer Experience and Evangelism at Microsoft
Matthew Stagg, Network Strategy, EE & DTG Mobile Video Alliance, will be delivering a keynote, ‘Raising the Standards for Mobile Video,’ at this year’s TV Connect (28 – 30th April 2015, London).Click here for more info.