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Tata Sky delivers Cricket World Cup in 4K

ICC Cricket World Cup 2015

ICC Cricket World Cup 2015

Attention to the ICC Cricket World Cup 2015 is growing as the knock-out rounds continue ahead of the March 29 final on the Melbourne Cricket Ground.

India’s leading direct-to-home (DTH) operator launched the first commercial 4K video service and set-top boxes in the subcontinent just ahead of the ICC Cricket World Cup 2015. (Tata Sky is a joint venture between the TATA Group and 21st Century Fox.)

Meanwhile, as the sole provider of software-based video processing for the Tata Sky 4K commercial delivery service, Elemental is helping to bring lucky Cricket fans equipped with 4K-capable televisions a view of native 4K content. Software-based Elemental Live systems perform real-time video processing of Tata Sky 4K content in HEVC at 60/50fps for linear streaming to Tata Sky 4K set-top boxes.

While sports fans were also able to watch 4K broadcasts of the 2014 FIFA World Cup last June, the ICC Cricket World Cup broadcasts in 4K have a much broader scope.

Richard Reis’ keynote, ‘Driving Demand for 4K in the Home’ will be among the special features at this year’s TV Connect (28 – 30 April 2015 ExCel, London) looking at the challenges and opportunities presented by 4K. Click here to see the brochure. 

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