Multiplatform music specialist Stingray is rolling out a new global brand identity and logo, coinciding with the launch of the all-new Stingray Music mobile app in Europe.
For the first time ever, all viewers with access to Stingray Music channels on their televisions will be able to use the Stingray Music app free of charge by identifying themselves using brand new audio imprinting technology, a worldwide first.
“It has been seven years since Stingray was founded, and over the course of those years several strategic acquisitions have come our way,” explains Éric Boyko, President and CEO of Stingray. “As such, we have an extremely coherent portfolio in terms of experience and quality, so it seemed natural that we should offer our clients all our services under a single brand that speaks to them. We expect to speed up development of innovative products to allow our clients to have the best music with them at all times.”
Nic Jones, Executive Vice President, International, at ground-breaking music video OTT Vevo will be delivering an exclusive keynote at this year’s TV Connect (28 – 30 April 2015 ExCel, London).Click here to read the full, exclusive IP&TV News interview.