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Sky invests heavily in OTT startup

Emma Lloyd

Emma Lloyd

Sky has invested a further $5 million in OTT startup 1Mainstream.

1Mainstream’s platform provides powerful automation technology to enable content companies to launch OTT services across multiple platforms – such as Apple TV, Xbox, Android TV and Samsung.

Up to now, Sky has used the 1Mainstream’s platform to significantly broaden distribution of its OTT services such as Sky News and NOW TV to its growing digital audience.

As part of this transaction, 1Mainstream plans to create a new subsidiary, with Sky as a shareholder, focusing on new product concepts.

“We are delighted to be demonstrating our commitment and belief in 1Mainstream by making this additional investment,” comments Emma Lloyd, Sky’s Director of Corporate Business Development and Startup Investments. “Our partnership is a great example of the way in which we find innovative and forward-looking startups that support our key business goals.  We’ve already seen the real value by extending the distribution of our content onto new platforms and into new geographies.”

Alice Mascia, VP Strategy, Sky Deutschland is among a number of representatives from Sky that will be attending TV Connect (28th – 30th April 2015 ExCel, London). Click here to download the full TV Connect brochure

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