According to ABI Research, the worldwide pay-TV market is expected to surpass 1.1 billion subscribers in 2020: in 2014, the global pay-TV market grew at a steady rate of 4% in 2014 to reach 923.5 million subscribers.
Cable and terrestrial TV markets had weaker growth rates in 2014 compared to satellite and IPTV platforms. However, high definition (HD) penetration is increasing across all pay-TV platforms because of the increasing number of HD channels added by operators.
In 2014, 44% of the worldwide pay-TV subscriber base were HD subscribers, with the highest HD penetration in Western Europe and North America. HD penetration is expected to reach 60% of the total pay-TV market in 2020.
Pay TV operators are now moving towards 4K or Ultra HD service. In November, U.S. satellite operator DirecTV launched its first 4K programming without any additional monthly charges to subscribers with its HD DVR, Genie and DirecTV 4K Ready television set, which is any of Samsung’s Smart 4K TV models. Online video streaming services such as Netflix and Amazon also started to offer 4K content in late 2014. When content availability and 4K TV set adoption increase, 4K services are likely to become a differentiator for pay TV service providers.
This year’s TV Connect (28th – 30th April 2015 ExCel, London) sees Xavier Amatrain, Research and Engineering Director, Netflix, delivering a special keynote, while BT’s Jerome Tassel will be asking ‘Who Can Push Netflix into Check?’ Click here to download the brochure.