Ooyala to oversee new premium programmatic marketplace

Ooyala to oversee new programmatic marketplace

Ooyala to oversee new programmatic marketplace

Ooyala-owned Videoplaza is to partner with video advertising specialist TubeMogul to create a premium programmatic marketplace for global brands and broadcasters.

By pairing TubeMogul’s platform with Konnect (Videoplaza’s sell-side programmatic solution), companies using TubeMogul video advertising software cab access Videoplaza’s coveted international inventory of premium video publishers, broadcasters and operators.

“TubeMogul and Videoplaza are both leading the way for programmatic to become a reality in the new IP delivered TV world,” says Maria Flores, vice president, programmatic for Videoplaza. “TubeMogul has done a phenomenal job creating innovation in this space — their product suite and customer base are a testament to that — and we’re thrilled to integrate our services to accelerate efforts to bring mighty TV budgets to all digital screens.”




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