Connected TVs have edged out Blu-ray Disc players to become the third most prominently owned device that delivers apps to TVs in the US.
According to The NPD Group Connected Intelligence Connected Home Report, as of the fourth quarter of 2014 there were 22 million connected TVs installed and accessing the Internet, a significant increase from 13 million one year ago. Ownership of Internet connected TVs is now more common than Internet connected Blu-ray Disc players, of which US consumers own 20 million.
Video game consoles and streaming media players, however, are still the most used TV app platforms and rank number one and number two respectively.
“Going forward the key to success for connected TV and attached content device manufacturers will be the availability of apps from top TV networks,” explains John Buffone, executive director, Connected Intelligence. “This aspect of the app marketplace will become even more critical during 2015 as HBO and Showtime follow CBS and become available without a cable or satellite pay TV subscription.”