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Mobile viewing not that mobile, says report

TV Connect, London

TV Connect, London

Nobody needs telling that mobile viewing is on the rise, but it might surprise some to hear that it is expected to account for more than 20% of total video viewing minutes among US consumers come 2025…

However, it might surprise them even more to hear that mobile video remains primarily about in-home viewing, rather than viewing on the go, with close to 80% of tablet viewing and 50% of smartphone viewing taking place in the home.

These insights feature in TDG’s latest report, ‘TV Gets Personal — Trends in Mobile Video Viewing, 2015-2025,’ which argues that the essence of mobile viewing is more about personalisation than (for want of a better word) mobility.

“The concept of ‘watching television’ is being redefined,” notes TDG’s Senior Analyst and report author Joel Espelien, “transforming from a social medium characterized by groups of viewers sitting in front of the living room television, to an individual medium defined by solitary viewers watching programs on smaller, more personal devices such as tablets and smartphones.”

Matthew Stagg, Network Strategy, EE & DTG Mobile Video Alliance, will be delivering a  keynote, ‘Raising the Standards for Mobile Video,’ at this year’s TV Connect (28 – 30th April 2015, London). Click here for more info.

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