According to a new report from UK kids research agency CHILDWISE, the dominance of the TV set among children is set to diminish within the next two years – with youngsters likely to be spending more time online.
The report also registers a decline in the proportion of children with TV sets in their bedroom, from around 80% of 7- 16s in 2004 to 60% in 2014. The decline is seen as the result of the fact that children and young people can now watch content in their own room on other devices, such as laptops and tablets. This trend is set to continue over the next few years.
“This is the first time we have analysed data from the last 20 years of the annual CHILDWISE Monitor surveys to predict the progression of technologies and their usage,” says CHILDWISE researcher Matthew Nevard. “This groundbreaking report uses the wealth of historic data we have on children’s media usage to identify trends and theorise how children’s media engagement is likely to develop over the next few year,” adds Matthew.