ITV Choice will launch across Africa for the first time following a deal between ITV Studios Global Entertainment and African pay-TV operator MultiChoice.
The commercial channel will launch exclusively on DStv across the continent as the home of great British entertainment and drama.
ITV Choice will be exclusively available to DStv Premium customers on DStv channel 123, across the African continent. The launch means that ITV Choice will now be available in over 100 countries across the Middle East, Asia and Africa.
“We are delighted to bring ITV Choice to Africa for the first time with MultiChoice as our partners,” says Nic van Zwanenberg, Channel Director of ITV Choice. “Viewers across the continent will join 11 million households in over 40 countries and territories in the Middle East and Asia who already enjoy the best British entertainment and drama within days of it airing in the UK. This is a key element of our strategy to build the ITV Choice footprint, and we look forward to announcing further expansion in due course.”