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HBO NOW to premier on Apple next month

Will HBO take the OTT throne?

Will HBO take the OTT throne?

Apple and HBO have announced that an HBO NOW subscription will next month become available directly to Apple customers for the first time.

The service clocks in at a monthly cost of $14.99 a month. “HBO NOW is the next phase of innovation at HBO,” comments Richard Plepler, Chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”

At launch HBO will offer a 30-day introductory free trial period to new HBO NOW customers who sign up through Apple.

“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” adds Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air—this is huge.”
 

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