Global ad market passes half trillion dollar milestone

Strategy Analytics

Strategy Analytics

Strategy Analytics says the global advertising market surpassed the half-trillion dollar mark in 2014, totalling $525 billion all in all.

The top 10 countries account for nearly three-quarters of global advertising spend, according to the Global Advertising Market Forecast Outlook report, with the United States alone accounting for over a third of global ad spend in 2014, 3.8 times higher than the second largest market, China, and over 16 times larger than Canada, the 10th largest market.

Meanwhile, China surpassed Japan in 2013 to become the second largest advertising market and will surpass Germany (4th largest market) and the U.K. (5th largest market) markets combined in 2015.

“While in absolute terms U.S. ad spend continues to grow its share of global advertising it is declining as spend in other regions grows,” comments Leika Kawasaki. “Despite this, the U.S. remains at #1 in ad spend across all media types and we do not anticipate this changing any time in the foreseeable future.”

Global advertising continued to show strong growth in 2014, expanding 5.3% YoY. In 2015, global ad spend will increase 5% to $551 billion and by year-end 2017 will surpass the $600 billion mark.

For those interested in the future of advertising, Telegraph Hill’s Chris Moon will be delivering a keynote at this year’s TV Connect (28 – 30 April 2015 ExCel, London), as will Tom Eslinger, Worldwide Creative and Digital Director, Saatchi & Saatchi. Click here to see the full, free brochure.



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