Pay-TV revenues in Eastern Europe will be 45% higher in 2020 ($7,269 million) than in 2010 ($5,029 million), according to Digital TV Research, although the increase will only be 17% between 2014 and 2020 (still an increase of $1 billion).
Overall, the number of digital pay-TV subscribers in the region will increase from 25.8 million (20.7% of TV households) in 2010 to 51.0 million (40.0%) in 2014 and onto 76.7 million (59.4%) by 2020.
Total cable subscriptions will fall by 8.9 million between 2010 and 2020. Digital cable subs will grow from 4.6 million to 27.6 million, but analog subs will fall from 36.8 million to 4.9 million over the same period. Overall cable penetration will reach a quarter of TV households by 2020, down from a third in 2010.
Simon Murray, Principal Analyst at Digital TV Research, comments: “Pay TV analysis in Eastern Europe has long been distorted by the legacy of analog cable. Many homes traditionally received a limited number of channels for a very small fee over analog networks. These subscribers are rapidly converting – mostly to digital cable but also to IPTV, satellite TV and DTT.”