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Digital TV homes to double in LATAM by 2020

Source: Digital TV Research

Source: Digital TV Research

According to new research from Digital TV Research, the number of digital TV households in Latin America will double by 2020.

The Digital TV Latin America Forecasts report estimates 152 million digital TV households by 2020. Digital TV will climb from only 17.9% penetration of TV households at end-2010 to just over the halfway mark by end-2014 and onto 93.6% by 2020.

From the 19 countries covered in the forecasts, Brazil will add 28 million digital TV households during this time frame, with Mexico contributing an extra 11 million and Argentina nearly 5 million more. Puerto Rico was the first country to reach complete conversion to digital – in 2014. Panama and Uruguay will be the only other countries to reach complete digital conversion by 2020.

Primary FTA DTT will overtake pay satellite TV is the leading digital platform in 2016. The number of primary DTT homes will rocket from 4.2 million at end-2010 to 68.0 million by 2020 (giving 41.9% penetration).

Nearly 10 million pay satellite TV households will be added between 2014 and 2020, taking penetration to a quarter of TV households by 2020. However, much of its fast growth has already taken place.

About 18.2 million digital cable subscribers to be added between 2014 and 2020; taking penetration to a fifth of TV households. Conversely, the number of analogue cable subscribers will plummet from 18.0 million to 4.3 million. IPTV will climb from 1.3 million subscribers in 2014 to 6.8 million by 2020.

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