Content discovery specialist ContentWise has identified North America as a key region for the growth of personalization, as digital TV service providers seek to compete with OTT services such as Netflix.
To drive and expand its presence, ContentWise has partnered with advisory firm Landmark Ventures. Landmark will provide strategic support and advice to ContentWise, supporting the company as it grows and educates the market on the value of personalization in today’s evolving TV landscape.
“Personalization is increasingly being recognized as a key element for retaining users and increasing loyalty, especially for SVOD services. But many companies are still in their first timid attempts of personalization, implementing models that were leading edge 4 or 5 years ago,” comments Paolo Bozzola, CEO, ContentWise. “As TV service providers across the region continue to compete with services like Netlfix, they need to adopt personalization technologies that go beyond recommendations and that push great content to its viewers. We are determined to grow our footprint in the North American market and help operators make the most of true personalization.”
To support its expansion, ContentWise has also hired Neal Schleimer as North American Sales Director. Schleimer joins ContentWise from Seawell Networks, where he led North American sales.