Consumer 4K awareness jumps 30%

Consumer 4K awareness jumps 30%

Consumer 4K awareness jumps 30%

According to new consumer research from Leichtman Research Group, 41% of US adults have heard of 4K Ultra HDTV, marking a steep annual increase of 30%. 

Consumer desire is also apparently high, with 26% of those who have seen a 4K HDTV are interested getting one (compared to 6% of those who have not seen a 4K TV).

The research also confirms that smart TVs continue to march into homes, with 52% of those who purchased a TV set in the past year have a Smart TV, and 38% have connected it to the internet.

About 11% of all TVs used in US households are connected Smart TVs

These findings are based on a survey of 1,231 households throughout the United States, and are part of a new LRG study, HDTV XII: 81% of households in the United States have at least one high definition television (HDTV) set, and about 52% of all households have multiple HDTVs.

“While HDTV now seems commonplace in the US, much of the growth of HD has come in recent years,” comments Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Over the past five years, more than one-third of all US households got their first HDTV, and HDTV’s share of TV sets used in US households grew from about 24% to 65%.”

This year’s TV Connect (28 – 30 April 2015 ExCel, London) sees a wealth of first rate keynotes, panels and demonstrations exploring the future of 4K, such as the keynote session, “Driving Demand for 4K in the Home” by Dune HD’s Richard Reis. Click here to download the full brochure.

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