Channel 4’s new digital service All 4 will launch on Monday 30th March, supplanting the 4oD brand across all platforms.
All 4 makes all Channel 4 content fully mobile – whether live or on-demand – via 3G/4G streaming.
The all in one digital hub will host all of Channel 4’s linear channels, digital content and other online services including mobile live streaming. All these services will be provided in an increasingly personalised manner to registered users.
“All 4 builds on a heritage of pioneering digital innovation at Channel 4. Back in 2006, Channel 4 became the first broadcaster in the world to offer long-form TV content on-demand with the launch of our 4oD service,” comments Keith Underwood, Director of Strategy and Technology. “Now, the replacement of 4oD with All 4 embodies our strategy of providing a wider range of increasingly personalised digital services to registered users.”
Over 11 million viewers are already registered with Channel 4 in the UK – including 1 in 2 of all 16-34-year-olds.