This April will see the BBC instigate what it calls the “next step” in the evolution of its Red Button service on connected TVs.
The original service was launched in December 2012 on the Virgin Tivo platform and later as a beta trial to a small number of internet connected TVs.
The new development sees the service inherit a new name, Red Button+, which will become the primary experience when viewers press Red on a wide range of internet connected TVs.
“The last few years has seen incredible growth in the number of internet connected TVs sold in the UK, and viewers using the internet connection to receive a wide range of content on offer,” reads a blog from the BBC. “Since the original launch, the BBC have been busy testing and enabling the Red Button+ service to be available on more devices, including Samsung, Sony, LG, Panasonic, Sharp, Toshiba and services from EE and YouView – as well as maintaining the Tivo service.”
Among other features the new Red Button+ will allow viewers to access BBC catch-up service iPlayer.
Marina Kalkanis, Head of Core Services, Programmes On Demand, BBC and Nick Coulter, Head of Digital, BBC Worldwide will be appearing at TV Connect (28th – 30th April 2015 ExCel, London)