The average Netflix household watches about 38 hours of Netflix a month, according to a new study from iGR.
This of course equates to more than an hour a day, and indeed, more than half of Netflix households surveyed confirmed that they watch once a day or more.
Meanwhile the most popular device to watch Netflix on is not a TV – it’s a laptop! A significant number watch on smartphones and tablets: obviously, this means that WiFi and LTE are being used to access Netflix and that people are watching in places other than their living room.
“The amount of data traffic on the mobile networks is increasing rapidly, in large part due to consumers’ ability to comfortably watch high quality video on their LTE devices,” comments Iain Gillott, president and founder of iGR. “Because a very large portion of that video is being provided by Netflix, iGR sought to understand which consumers use this OTT service and exactly how their usage affects both the wired and wireless broadband networks.”
The study also found that Netflix households tend to be younger and have higher incomes, the perfect audience for advertising (which is ironic, given that Netflix has no ads).
This year’s TV Connect (28th – 30th April 2015 ExCel, London) sees Xavier Amatrain, Research and Engineering Director, Netflix, delivering a special keynote, while BT’s Jerome Tassel will be asking ‘Who Can Push Netflix into Check?’ Click here to download the brochure.