Just under half (42%) of UK broadband customers would think twice about purchasing a property if it had poor broadband, according to a survey of 2,000 UK broadband customers by telecoms advice site Cable.co.uk.
In addition, one third of those who said their decision was affected (32%) stated they would absolutely not buy a home if it had a slow broadband connection, a figure rising to just over half (52%) among those aged 25-34.
“We’re a modern, connected society, and high-quality broadband plays a major role in how we plan our futures within it,” comments Cable.co.uk editor-in-chief Dan Howdle. “With a significant proportion of UK consumers stating they simply wouldn’t buy a property with poor broadband, we should all be preparing ourselves for a Britain where connectivity has a considerable effect on the value of properties.”
The survey results also show a regional divide, with slow broadband affecting the property purchasing decisions of more Welsh residents (51%) than any other region of the UK.
According to Ofcom, 97% of UK broadband customers receive at least 2Mbps – the minimum universal speed set by the government. However,15% are stuck below 10Mbps – the speed Ofcom deems suitable for modern day internet usage.