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3/4 viewers abandon problematic OTT viewing after 4 minutes

3/4 viewers abandon problematic OTT viewing after 4 minutes

3/4 viewers abandon problematic OTT viewing after 4 minutes

Stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all OTT video viewers to give up in the first four minutes of playback, according to new findings in an inaugural report from Conviva.

The report, “How Consumers Judge their Viewing Experience” reveals the steep challenges OTT service providers, Internet Service Providers (ISPs) and Content Delivery Networks (CDNs) face in today’s shifting broadcast consumption landscape.

“The stakes have never been higher,” comments Hui Zhang, CEO of Conviva. “As content consumption moves away from the traditional TV-based model, broadcasters need to ensure their online platforms deliver a seamless experience regardless of the device used.”

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