UK advocacy group The Children’s Media Foundation (CMF) has welcomed the launch of YouTube’s new standalone free children’s app – calling it “a great step forward for younger viewers.”
However, it also sounded a cautionary note, stressing that more still needs to be done to protect child users of the online video sharing site, and the CMF has urged YouTube to focus more resources on research and development in this area.
Of particular concern, it says, are the tween audience often able to access YouTube without mediation and so require additional protection from unsuitable content. “We call on all the digital platforms who attract a children’s audience (whether intended or not) to now go the extra mile to ensure they put children’s safety higher up their development agenda,” the watchdog encouraged.
In related news, it has just been announced that Global Head of Android TV Partnerships Thomas Riedl is the latest name added to this year’s TV Connect (28 – 30 April 2015 ExCel, London) line-up. Click here for booking and more info.