UK marketers are becoming increasingly sophisticated and tech-savvy, according to new analysis from video ad platform Videology.
Among other results, the recently released Fourth Quarter UK Video Market At-A-Glance shows that 79% of all UK online video ad campaigns on Videology’s platform ran on more than one screen (e.g., PC and mobile), representing a 12% increase quarter on quarter, and a 62% increase since Q1.
More specifically, campaigns running together on PC, mobile and connected TV devices increased from 53% in Q3 to 63% in Q4.
“Our analysis shows marketers are increasingly looking to target consumers based on their behaviour patterns, rather than simply geographic or social grade,” comments Rich Astley, managing director of Videology UK. “Behavioural targeting is giving them the opportunity to reach those audiences most likely to convert purchasers, and effective data is at the heart of this.”
Tom Eslinger, Worldwide Creative and Digital Director, Saatchi & Saatchi will be asking ‘What is the Advertisers Impact on Multiscreen?’ at this year’s TV Connect (28 – 30 April 2015 ExCel, London). Click here for booking and more info.