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Victim of its own success? How Hollywood fuels piracy

Oscar hopeful (and piracy smash) American Sniper

Oscar hopeful (and piracy smash) American Sniper

Irdeto has published some fascinating statistics illustrating the strange and perhaps inevitable synergy extant between Hollywood and piracy.

For instance, while millions of people will be tuning in over the weekend to watch the 87th Academy Awards, the nominations have already resulted in a 385% increase in worldwide piracy since they were announced on January 15.

In addition, while nominated films are pirated from a number of formats including Blu-ray discs, HDTV, CAM (cameras), DVD and other sources, Hollywood screeners (Blu-Ray discs or DVDs given to film critics, awards voters and other film industry professionals for advanced screenings) accounted for a substantial 31% of the total illegal downloads tracked between January 15 and February 14.

Six nominated movies currently unavailable for retail purchase on Blu-Ray, DVD, VOD or legal streaming/download sites saw the majority of piracy coming directly from these screeners: American Sniper, The Imitation Game, Wild, Selma, Whiplash and Still Alice.

While not every illegal download can be considered a lost sale, Irdeto estimates a potential over $40 million in retail revenue that could have been captured for these six titles, if they had been made available to consumers.

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