Twitter prepares for mobile video explosion

Dick Costolo

Dick Costolo

Twitter CEO Dick Costolo is anticipating the kind of exponential growth in mobile video creation and sharing that has been seen with photography in recent years.

“We started our foray into video with Vine, which continues to do quite well and is seeing significant growth in consumption,” said Costolo, speaking on yesterday’s earning call, and reflecting on the measures the social media giant was taking to anticipate and facilitate the pending explosion of video. “They’re now seeing more than 1.5 billion Vine loops a day and we’ve also been bringing video to Twitter through publishers and advertisers over the last several months via both our amplify program and our rollout of tools to professional publishers.”

Costolo said that data confirmed that people “love watching video on Twitter” and that marketers were seeing “great engagement” on the platform.

Last week, Twitter brought native mobile video to all Twitter users, helping Twitter users to capture, edit and share videos. “In expanding video to more people,” Costolo explained, “we want to develop features that make video fast and easy. The simple video editor now in the tweet composer makes it super easy to capture moments as they happen with video on Twitter.”

Costolo concluded by saying that Twitter had a lot more to come on the mobile video front and that he was  “personally investing a good deal of time in this area.”

Representatives from the BBC, Curzon Cinemas and more will be asking, ‘Can Social TV Ever Create a Strong and Successful Monetisable Business Models?’  at this year’s TV Connect (28th – 30th April 2015 ExCel, London). Click here for booking and more info

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