TVbeat and Xstream look to fuse analytics and TVE expertise

Rune Skogeng

Rune Skogeng

TV analytics company TVbeat and OTT tech vendor Xstream are partnering to allow their customers to deliver more personalized TV Everywhere service. 

The new partners are looking to offer a comprehensive toolbox of next-generation analytics technologies to will help enhance content evaluation, deliver more impactful, personalized and targeted video content, and allow customers to reduce churn and to identify and create new revenue streams.

“We’re delighted to have partnered with Xstream to create an integrated offering, consisting of a premium OTT and TV Everywhere platform with granular analytics that will tell customers what is happening on the platform from day one,” says Rune Skogeng, VP of Business Development for the Nordics and Benelux at TVbeat. “At TVbeat we believe that drawing insights from big data creates value, and we want to put the power back into the customers hand.”

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