Sky News and Sky Sports have launched on mobile news platform Snapchat Discover.
Sky News and Sky Sports will publish an edition each afternoon featuring 6-10 distinctive ‘snaps’, using a combination of images, video and text. Snapchat users will also have the option to view a long form articles and videos.
“Our partnership with Snapchat is very exciting,” comments John McAndrew, Director of News Output for Sky News. “We can reach a whole new audience hungry for news in a concise and creative form on a platform they already enjoy.”
Alice Mascia, VP Strategy, Sky Deutschland is among a number of representatives from Sky that will be attending TV Connect (28th – 30th April 2015 ExCel, London). Click here to download the full TV Connect brochure.