Arguably the explosion of mobile video consumption can only have one effect on the average smartphone screen size – it’s going to increase.
Indeed, according to GfK, the last quarter of 2014 has seen the phablet – smartphones with a screen 5.5 inches and larger – chalk up its most impressive sales performance to date, constituting 12.8% of total global mobile device sales.
In fact, Phablets have been outperforming the mobile device market since the launch of the Galaxy Note in 2012, but their popularity continues to rise in all regions.
Asia Pacific has led the adoption of the phablet and in Q4 2014 they represented 17.5 percent of all mobile devices sold in the region, up from 8.5 percent 12 months earlier. In the Middle East share was 11.1 percent in Q4 2014, almost doubling from 6.2 percent the previous year. In Europe share was lower but growing rapidly, up 3.0 percent YOY to 6.4 percent in Q4 2014. In Africa share was 5.5 percent, up slightly from 4.4 percent YOY. Share was lowest in Latin America at 1.9 percent, up from 0.4 percent in Q4 2013.
“The phablet’s not-so- secret weapon is its screen size, perfect for consuming the media content people have become addicted to,” explains Arndt Polifke, Global Director of Telecoms at GfK. “Phablets are all-rounders, fulfilling the combined roles of a smartphone and tablet – but for a lower price than just one of these devices. This means emerging markets will have a crucial role to play in their rise, and we expect to see sales increase in Africa and Latin America in 2015 and beyond.”