A new Reuters/Ipsos survey of Amazon Prime users has registered a resounding 96% satisfaction with the 2-day shipping/streaming service.
According to its own financial results, Amazon says US Prime membership has shot up 50% over the last twelve months, despite its annual fee being hoisted by $20 (to $99) about a year ago. As such, the Reuters/Ipsos thumbs up is likely to be especially appreciated by the internet shopping giant.
There was some more complicated reports concerning delivery times over the Christmas period, however (November 1 – December 31).
The survey reported that 10% of the 1,700 respondents that made use of Amazon’s two day shipping option over the timespan complained that their items didn’t arrive on the expected day.
Amazon has responded to this by alluding to its own significantly better internal stats.