More than 101 million unique browsers have accessed BBC.com, the BBC’s international website, during the month of January, generating a record 1.35 billion page views.
Mobile and tablet usage of BBC.com has increased, with year-on-year unique browsers up 67% and 45% respectively. A fully responsive tablet version of the site launched in late 2014 and a new feature-packed update to the BBC News app is due to launch in the coming months.
“These fantastic figures demonstrate the global demand for comprehensive coverage of world events,” comments Fran Unsworth, Director of the World Service Group. “Our ambition is to ensure audiences are able to access world-class, up-to-the-minute news and in-depth analysis across both text and video, regardless of which platform they’re on – as the stories break and beyond.”
Marina Kalkanis, Head of Core Services, Programmes On Demand, BBC and Nick Coulter, Head of Digital, BBC Worldwide will be appearing at TV Connect (28th – 30th April 2015 ExCel, London)