informitv Multiscreen Index: Netflix continues to outpace pay-TV

Dr William Cooper

Dr William Cooper

The latest informitv Multiscreen Index shows that Netflix gained another 1.43 million paid members in the US over Q4 2014.

Meanwhile, the ten leading pay-television operators in the United States collectively lost 20,600 subscribers in the last quarter of 2014, compared to a loss of 45,000 the previous quarter.

Over the year, these operators gained 82,200 subscribers, taking their combined total to 87.67 million. The cable operators collectively lost over 800,000 digital television subscribers in 2014, while the telcos gained 865,000.

“With intense competition in the American market, the telcos are continuing to gain television customers at the expense of cable companies,” says Dr William Cooper, the editor of the informitv Multiscreen Index. “Although the total number of subscribers has remained relatively static, customer churn means that the larger operators have to sign up a couple of million new customers between them every quarter just to maintain their figures.”

This year’s TV Connect (28th – 30th April 2015 ExCel, London) sees Xavier Amatrain, Research and Engineering Director, Netflix, delivering a special keynote, while BT’s Jerome Tassel will be asking ‘Who Can Push Netflix into Check?’ Click here to download the brochure.



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