Ericsson: Video and social dominate app data traffic

Video and social dominate app data traffic

Video and social dominate app data traffic

New research from Ericsson shows that two-thirds of app data traffic over mobile networks comes from the top five apps in the countries studied (the US, South Korea, and Spain), with video streaming and social networking dominant.

While Facebook was the number one app in each country studied, each nation in the study displayed its own preferences. For example, in December 2014, the US top three included Netflix and YouTube, while South Korea was notable for peer-to-peer TV app AfreecaTV and home-grown search portal NAVER.

A further finding from the report is that mobile video dominates traffic growth and is forecast to grow by around 45% annually through to 2020. Over the next six years, total mobile video traffic will grow 17 times more than it did in the last six years. Prominent factors driving this rapid growth include increased number of video-enabled devices, larger screens, and better picture quality.

Another prominent driver is that video is becoming an increasing part of online content, such as news, adverts, and social media (video is increasingly shared via popular social sites, such as Twitter).

Discover the future of multi-platform apps at Apps World North America (May 12-13, Moscone Center West, San Francisco)

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