Ericsson has strengthened its partnership with twofour54, the commercial arm of the Media Zone Authority – Abu Dhabi, through the acquisition of its current playout business.
Ericsson will initially providing playout services for nine different channels. As part of this partnership, it will establish a media hub in Abu Dhabi to serve clients across the Middle East region and beyond.
The hub will provide playout services and act as the local base to eventually leverage Ericsson’s leading portfolio of services in content management, over-the-top (OTT), content discovery, metadata, creative and access services.
For Ericsson, the acquisition provides an ideal springboard for its expansion into the region from its base in Abu Dhabi.
“twofour54 is committed to the growth of the media industry across the MENA region,” comments Noura Al Kaabi, CEO of twofour54. “This long-term partnership with Ericsson is another step towards achieving our goal of being the region’s leading developer of a sustainable, private sector led media industry.”
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