MOST POPULAR

News

Ericsson to help develop MENA playout services

TV Connect MENA

TV Connect MENA

Ericsson has strengthened its partnership with twofour54, the commercial arm of the Media Zone Authority – Abu Dhabi, through the acquisition of its current playout business.

Ericsson will initially providing playout services for nine different channels. As part of this partnership, it will establish a media hub in Abu Dhabi to serve clients across the Middle East region and beyond.

The hub will provide playout services and act as the local base to eventually leverage Ericsson’s leading portfolio of services in content management, over-the-top (OTT), content discovery, metadata, creative and access services.

For Ericsson, the acquisition provides an ideal springboard for its expansion into the region from its base in Abu Dhabi.

“twofour54 is committed to the growth of the media industry across the MENA region,” comments Noura Al Kaabi, CEO of twofour54. “This long-term partnership with Ericsson is another step towards achieving our goal of being the region’s leading developer of a sustainable, private sector led media industry.”

TV Connect MENA (2-3 November, 2015, Majlis Al Salam Madinat Jumeirah, Dubai) is the only major TV event in the Middle East and African region. Click here for booking and more info.

 

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?