China leads booming 4K set demand

TV Connect, London

TV Connect, London

With an expected 11.6 million units shipped in 2014, 4K set demands are up 699% year on year, with China accounting for over 70% of worldwide demand.

According to the latest 4K report from Futuresource Consulting, by 2018 100 million sets are forecast to ship per annum, when ownership will exceed 20% in leading markets.

Futuresource argues that falling premiums and 4K in smaller screen sizes will additionally drive 4K adoption, while consumers will want to future-proof for 4K content when it becomes available.

“We are seeing several 4K video services now available in the market, driven by over-the-top (OTT) video services, and we are beginning to see signs that broadcasters support will be forthcoming,” explains Sarah Carroll, Director of Sales & Marketing, Futuresource Consulting. “However, with 8K on the horizon, there is speculation as to whether the window for 4K will be short-lived.”

Richard Reis’ keynote, ‘Driving Demand for 4K in the Home’ will be among the special features at this year’s TV Connect (28 – 30 April 2015 ExCel, London) looking at the challenges and opportunities presented by 4K. Click here to see the brochure. 

Click here for booking and more info on Broadband and TV Connect Asia (12th-13th May 2015, Suntec, Singapore)



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