The Premier League tug of love continues apace, with leading European broadcaster Sky emerging from the latest negotiations holding up the UK rights to 126 live Premier League matches a season from 2016-17 to 2018-19.
Sky will pay an eye-watering £1,392 million per annum for each of the three years of the new agreement, representing an 83% increase over the cost of the existing contract, around £330 million more than analysts’ forecasts.
“This is a good result and confirms that Sky is the unrivalled choice for sports fans,” says Jeremy Darroch, Sky’s Group Chief Executive. “We went into the Premier League auction with a clear objective and are pleased to have secured the rights that we wanted.”
Meanwhile BT has increased its share of Premier League action to 42 matches in each of the 2016/17 to 2018/19 seasons, an increase of four matches per season on the current 38.
These new games 17 will be added to the 350 exclusive live matches from the UEFA Champions League and Europa League that BT Sport will be showing from both tournaments starting this summer. The channel also has live rights to the FA Cup for the next three years.
“I am pleased we will be showing Premier League football for a further three years and that we have secured the prime Saturday evening slot,” comments John Petter, BT Consumer CEO. “These new rights will enhance our existing schedule of football, rugby and other international sport, including all the live footballing action from the UEFA Champions and Europa Leagues starting this summer.”
Alex Green (Director TV, BT), Simon Jones (Chief TV Architect, BT) and Alice Mascia (VP Strategy, Sky Deutschland) are among the keynotes at this year’s TV Connect (28th – 30th April 2015 ExCel, London). Click here to download the full TV Connect brochure.