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A+E Networks looks to offer added granularity

Mel Berning

Mel Berning

A+E Networks has selected Rovi Ad Optimizer to enable data-driven audience selling to help improve advertiser performance by more efficiently reaching their target audiences.

Ad Optimizer will help A+E Networks more effectively use inventory and create more value across its linear television channels while offering its advertisers more precise data-driven audience targeting.

“Rovi’s analytics platform will allow us to offer our advertising customers similar levels of data-driven audience targeting that they’ve become accustomed to with digital media,” explains Mel Berning, president, chief revenue officer, A+E Networks. “We are excited to leverage the power of the Rovi Ad Optimizer because it allows us to manage our inventory more effectively, which will further differentiate A+E Networks in our ability to deliver even more value to our advertisers.”

Tom Eslinger, Worldwide Creative and Digital Director, Saatchi & Saatchi will be asking ‘What is the Advertisers Impact on Multiscreen?’ at this year’s TV Connect (28 – 30 April 2015 ExCel, London). Click here for booking and more info.

 

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